ADVIS - Ads Insights Chatbot

What it does

The application is a data-driven marketing insights tool designed to help users analyze and optimize their campaigns. It processes and visualizes campaign performance data, providing key performance indicators (KPIs) and analyzing seasonal impacts. The app includes an AI-powered assistant, leveraging Google's Gemini API, to generate intelligent insights and recommendations based on the provided data.
When users input their campaign data or forecast parameters, the app utilizes Gemini's advanced generative model to craft detailed responses. These insights are tailored to specific data points, including campaign goals, budget, CPM, and seasonal variations. The AI assistant responds to user queries by interpreting the data, offering actionable advice to enhance campaign performance.
The application features multiple routes for rendering data insights and generating charts, ensuring that users can access comprehensive, visualized information about their campaigns. A user-friendly experience helping small businesses enabling them to plan and make decisions for future campaigns