EcoTrack

What it does

Imagine a world where every online purchase you make contributes to a healthier planet. That's the vision behind EcoTrack, a Chrome extension that harnesses the power of Google's Gemini Model to revolutionise sustainable shopping.

At its core, EcoTrack is built on a robust JavaScript framework that seamlessly integrates with Chrome's extension API. When you browse an online store, our content script springs into action, capturing product information and images. This is where Gemini's advanced capabilities come into play:

Multimodal Analysis: EcoTrack leverages Gemini's ability to process both text and images simultaneously. We send the product data to Gemini, which then identifies the item and extracts key environmental information. This multimodal approach allows for a more comprehensive understanding of the product, even when textual descriptions are lacking.

Sustainability Breakdown: Gemini's advanced language model helps us translate complex environmental metrics into easy-to-understand insights. Whether it's carbon footprint, recyclability, or energy efficiency, Gemini helps break down the data into digestible chunks for users.

Greenwashing Detection: In an era of increasing environmental claims, EcoTrack uses Gemini's natural language understanding to scrutinise product descriptions. By analysing the language used, Gemini helps identify potentially misleading claims, promoting transparency in eco-friendly marketing.